Electricnick, The EV Revolution

January 26, 2010

GM Mulling Over Electricdrive Direction

GM Voltec

GM Voltec

If GM’s direction has not been very clear in the past when it comes to the electricdrive, we now know the company is going to invest in making electric motors themselves.

The gist is that all car manufacturers talk about the electrification of vehicles but it means little if you do not actually build, and eventually innovate with what is currently available.  If in the past we could lament that car makers were in charge of everything, from engines to chassis, and horror of all horror, body design, the electricdrive has wrestled away this form their greedy paws.  Not for long however, as more and more are turning to inhouse manufacturing.

In-House Versus Outsourcing.  Here goes the old debate as to whether building in-house makes more sense than outsourcing.  The obvious answer is simple; it depends.  On a purely financial basis, building in-house makes sense but the past few decades have also shown that it can be carried away to the point of extinction.

GM Makes A Stand.  Now fresh out of bankruptcy and with public money in its pocket, it is high time for the company to commit to a direction, and building electric motors is what it wants to add to its arsenal.  According to AutomotiveNews, the motors will be 25% smaller with 20% greater output than the current generation.

We welcome the direction from GM and can only hope the design will help enrich what is out there and not be used, as in the past to hold back competition.

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