Like it or not, the future design of electric vehicles, EV will be… futuristic, to say the least. We can’t go on building outdated brick houses whose aerodynamics make elephant streamlined. They need to pierce the wind if we are to achieve any substantial performance from them.
The gist is that history has shown how futuristic cars have had shoddy marketing luck when it comes to public approval. If some delight at the sleek look of a DeLorean car, others find “too futuristic”. However, that futuristic look also has worthy benefits, most importantly aerodynamics translates into less wind resistance which mean better mileage and less energy spent on propulsion.
Aerodynamics Means Better Mileage. If you remember the GM fiasco of introducing a sleek looking Volt prototype to the less-than-stellar end product, the reason was that the original concept wasn’t aerodynamic enough. Unfortunately, this kind of reasoning falls flat when we look at the beautiful silhouette of the beautiful elegant Italian designers.
From this 
to that 
, something was lost in the initial appeal.
Aerodynamics Can Be Beautiful. And it should. Consider the Tesla Roadster and it isn’t too difficult to understand that a vehicle can be both elegant and have great mileage. The electric drive inherent mechanic design leaves a lot of room for designers to innovate and let their imagination run loose.
So as we venture into a new era of EVs, prototypes seem to point in the right direction. Our only hope at this stage will be that startups show older companies what might make people a little happier, cars with character, in lieu of DNA. Instead of appealing to the widest audience, which inevitably leaves most people feeling blah about cars, we will need design appeal to revamp this industry.