Yes, yes a day without Volt news isn’t a normal day in electric vehicle, EV land. Yes, we’ve said that over and over again but this interview from the Lutz GM Csar was revealing and, of course had plenty marketing pitches.
The gist, the Canadian Star interviewed Lutz who expressed his excitement over the Volt’s success but said if it did, indeed fail, it wouldn’t be fatal to GM.
Cost. The Volt is expected to cost anywhere from $30,000 to 40,000. 45,000 anyone? Asked if GM would lose money on it, Lutz said it would but hoped there would be enough demand from rich people the first years to generalize the technology and bring down the price.
GM’s image. Now this one is a little more nebulous depending on how you view GM’s image. Asked on what this meant to GM, Lutz says: “it would also be a severe blow to their image… Instead of building our image for technological leadership it would tend to erode it, because people would say they hyped the hell out of it and at the end of the day it didn’t work.” Hum, GM doesn’t stand out as an innovator but more a heavy vehicles with beefy engines to counteract the extra weight kind of company. So in this case, the Volt would show GM is a serious technological company, if it sells and works.
No garages? No problem. What about all these renters without garages? Where will they charge up at night? An embarrassing question not too many manufacturers have dealt with. Lutz acknowledges that there isn’t much available yet for them. Oover at Electricknick, we have been writing about it so that car companies and local utilities prepare for EVs. We don’t think cash conscious consumers will want to spend more on vehicles than they have to.
All in all, it’s a good interview and shows Lutz understands the real problem and still manages to pitch the Volt as a world leader. We’ll see when it happens. IN the meantime, let’s work on the infrastructure.